The Office of Marketing and Strategic Communications at Alabama State University is committed to fostering a vibrant and cohesive brand identity that reflects the University's legacy of excellence, innovation, and inclusion. As the seventh anchor of FOCUS 2030, we aim to promote, strengthen, and protect ASU's brand, relevance, and accomplishments through strategic marketing initiatives, dynamic storytelling, and effective communication. We are dedicated to elevating ASU's visibility, engaging our diverse audiences, and building meaningful connections with students, alumni, faculty, staff, and the broader community. Our mission is to celebrate the achievements of our Hornet family, inspire pride in our institution, and support the University's mission of academic and cultural advancement.